Alex Atzberger

Alex Atzberger is the CEO of Optimizely. Under his leadership, the company has become the leading AI platform for marketing and has grown 4x over the last six years. Previously, Alex spent over a decade at SAP in various executive roles, including President of SAP Customer Experience, President of SAP Ariba, and Chief of Staff to the CEO. He serves on the Board of ORO Labs, the leading procurement orchestration platform, and holds an MBA from Harvard Business School. In 2013, he was named a Young Global Leader by the World Economic Forum.

Speaking At The Conference

Thursday, June 4 at 3:55 PM - 4:20 PM

Center Stage

From Ariba to Optimizely: I Switched Industries — The Mission to Change How We Work Didn’t

85% of procurement organizations are stuck in pilot mode. Marketing and CX teams, meanwhile, are scaling AI fast. Drawing on his experience leading a $500M AI platform, Alex Atzberger unpacks why scaling AI is harder than it looks, what investors want to see, and what procurement can take from industries that got there first.

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